The creative agency Vivienne took its name from the legendary designer Vivienne Westwood, embracing her rebellious spirit as the foundation for its brand identity. The goal was to infuse the brand with a punk-inspired aesthetic, reflecting both independence and bold creative energy.

For the logo design, I developed a hand-drawn typeface influenced by the raw, DIY style of classic punk zines. To push the concept further, I incorporated a safety pin motif as the second “V” in Vivienne. This subtle yet powerful detail avoided the obvious placement at the start of the word, instead creating a thoughtful and distinctive brand mark.

The identity extended into a launch microsite designed to introduce the agency to the United States market. The site carried through the same punk-inspired visual language, tying together logo, typography, and brand storytelling into a cohesive and memorable digital presence.

This project highlights my expertise in logo design, brand identity, and digital launch campaigns—transforming bold creative concepts into distinctive branding solutions.