Reed.co.uk, the UK’s largest family-run recruitment agency with expertise across more than 20 sectors, launched its bold “Love Mondays Again” campaign to capture national attention. The original OOH (out-of-home) campaign generated significant buzz across the advertising industry, and during the Queen’s Platinum Jubilee celebrations, the creative team at Isobel revitalised the idea with a royal twist.

To mark the occasion, the campaign reimagined the famous “Monday” execution using the Queen’s beloved corgis. I collaborated with a 3D artist to transform a Pomeranian model into realistic corgi visuals that perfectly matched the playful yet premium tone of the brand.

The final creative was rolled out across multiple touchpoints and outdoor media placements during the Platinum Jubilee weekend, further amplifying Reed.co.uk’s visibility and reinforcing its status as a standout name in UK recruitment advertising.

This project demonstrates my expertise in OOH campaign design, brand storytelling, and collaboration with 3D artists to deliver work that engages audiences at scale.