Ascot presents 

Working closely with the creative team on the Ascot account, I helped develop a campaign concept designed to capture the diversity, vibrant colours, and energy of Ascot race days.

The central idea was to bring the excitement of the event to life by having imagery bursting out of a cup, symbolising both celebration and spectacle. To achieve this, I worked extensively with the photography team, carefully curating images that complemented the creative vision and showcased the spirit of Ascot.

The final campaign was adapted across multiple brand touchpoints, establishing a cleaner, modern design language for Ascot’s future communications. This project highlights my expertise in campaign art direction, visual storytelling, and brand communication design for high-profile events.