Phillips 66 

Phillips 66 - P66 - Key Visual Design - Art Direction - Artworking

P66

Creative Retouching & Visual Enhancement for print and digital assets for Phillips 66

Design
Re-touching
Art working

The challenge was to transform these industrial images into visually striking design assets that could be used for marketing and editorial applications.

Through a combination of  design thinking, detailed artworking, and professional image retouching, the selected images were carefully refined and re-composed to create stronger visual narratives. Drawing inspiration from the bold industrial photography style of Paul Eis, I curated images with more dynamic crops and perspectives that aligned with the creative direction of the project.

Each image was then meticulously retouched and artworked to remove distractions, clean the industrial structures, and enhance the overall visual quality. Texture, colour balance, contrast, and depth were carefully adjusted to create more dramatic and engaging compositions while maintaining the authenticity of the original subject matter.

The final visuals transformed the refinery imagery into polished, production-ready design assets suitable for use across marketing materials, presentations, and editorial design layouts.

This project demonstrates how thoughtful design and post-production can elevate challenging source imagery into compelling visual communication.

Phillips 66 - P66 - Key Visual Design - Art Direction - Artworking - Retouching
Phillips 66 - P66 - Key Visual Design - Art Direction
Phillips 66 - P66 - Key Visual Design - Art Direction - Artworking
Phillips 66 - P66 - Key Visual Design - Art Direction - Artworking
Phillips 66 - P66 - Social Media Design - Art Direction - Artworking
Phillips 66 - P66 - Print Design - Art Direction - Annual Reporting Design

Reed–Queens Jublie

REED Recruitment - Retouching Design Key Visuals