I designed an immersive brand experience at the Gypsy Queen public house in Kentish Town to celebrate the relaunch of the iconic Bass Ale. The concept blended the brand’s rich heritage with a fresh, modern creative direction that connected with today’s audience.

The project paid homage to Bass Ale’s historic identity, using engaging typography, bold graphics, and carefully crafted on-site visuals that brought the story of the ale to life. By merging tradition with contemporary design, the relaunch created an exciting atmosphere that resonated with both loyal fans and new craft beer enthusiasts.

This activation helped re-establish Bass Ale in the competitive craft beer market, positioning it as a brand that values its history while embracing the creativity and energy of modern brewing culture.