For the Honda CRX range, I designed a premium bespoke mailer that was distributed to a carefully selected group of Honda clients. With such a focused mailing list, the goal was to create something truly exclusive, memorable, and reflective of the car’s premium identity.

The design drew inspiration directly from the energy and performance of the Honda CRX, starting with striking photography that captured the car’s dynamic character. To elevate the unboxing experience, we introduced layered acetate imagery on the cover, creating tension and anticipation as recipients revealed the car beneath.

This tactile, interactive element ensured the mailer stood apart from ordinary direct marketing. Rather than being discarded, it became a collectible piece of brand storytelling, engaging the audience in a way that mirrored the innovation and excitement of the Honda CRX itself.

This project highlights my expertise in automotive graphic design, luxury direct mail campaigns, and premium print production—delivering creative that drives real brand impact.